Vision – Contribute to happier, healthier, more empowered lives
Mission – Empowering health through arts
We have a lot of information about health today but packaging that to inspire behaviour change requires a radical and a fresh change in health promotion and social change messaging.
Art is a universal language that helps in effectively engaging with communities and improving lives. Art is a positive influence, an inspiring force. Art empowers the most vulnerable and allows for freedom of expression to thrive. We recognize the power of the arts as an engine for progress and social transformation.
We at VOYCE, combine the two worlds of public health and social messaging with arts. In everything we do and develop, there is arts and creativity, the language of change.
What We Do
- Develop content for social change.
- Provide end-to-end production solutions from conceptualizing, writing, designing and printing, for publications, including coffee table books, human stories, or advocating for a cause through art.
- Develop and manage digital media content.
- Develop content and facilitate trainings on values in action; on authentic leadership; and behaviour change communication for health promotion.
- Organize staff engagement and team-building activities.
- Produce films, advocacy videos, musicals and ad films (including celebrity tie-ups).
- Help in transforming physical spaces to empowering spaces including engagement activities for staff/community in co-creating the space.
- Manage events and festivals, giving an extra edge by leveraging both performing and visual arts for creating impact.
- Conceptualize and implement campaigns to promote the Sustainable Development Goals, specifically for positive behaviour change.
Social Artist & Founder VOYCE
Anika is a social artist who believes in the power of art and creativity to make social change. She has over 15 years of experience, including 6 years with the World Health Organization, both at the Regional Office for South-East Asia and the WHO Country Office for India; and 4+ years in Australia. During her work at WHO, she developed and implemented engaging health promotion campaigns that led to positive behaviour change. She has directed over 15 advocacy productions, including animation videos, musicals and documentaries. Prior to WHO, she worked in Australia mostly in the skills development and disability employment services network, assisting the disadvantaged community through employment, support services, community engagement and customized training programmes.
She has worked at the grassroots level in rural India and held senior management positions, both in India and Australia including as a Board of Director, Sydney Drug Education and Counselling Centre; and Member, Executive Committee, Vivekananda Sevakendra-O-Sishu Uddyan (VSSU), a grass-root level organization providing micro-finance services and skills development training to self-help groups in rural West Bengal, India.
Anika’s community service journey began at age 14, and at the age of 17 she was selected out of 150,000 applicants to be the young voice of India at the World Youth Congress in Hawaii to establish young people’s priorities for the new millennium. Eight of the ten priorities listed by the young delegates at the forum were included by the UN in the Millennium Development Goals. She has been dedicatedly making a difference in communities around her ever since. She has been recognized nationally and internationally for her leadership in the community engagement work, including by former President of India Dr Abdul Kalam and former Prime Ministers Mr I.K. Gujral and Mr Deve Gowda.
Anika has a deep passion for empowering communities, and over the years she has specialized in communication, advocacy, partnership-building, community strategy development, management of outreach programmes, event planning, training, content writing, and filmmaking.
Besides work, Anika loves travelling, photography, writing poetry and creating art from waste.
Creative Director, VOYCE
Saurabh has close to 22 years of experience working with agencies like Leo Burnett, Mudra DDB and Innocean Worldwide India, which he has been a part of since its inception in 2005. He started his career at the front desk of a hotel, moved to selling wireless modems, acted in television serials, and played in a folk band before he discovered advertising. He has directed over 300 ad films, won local and international awards and been performing jury duties for six years in a row for the ‘Dragons of Asia’, a Promotions Marketing Awards of Asia and for ‘The Globes’, the Marketing Agencies Association Awards. He has also judged the New York Festivals, the Advertising and Marketing Effectiveness Awards and the DMA Echo Awards many times. In 2015, he was invited to judge the Cannes Lions. Besides advertising, Saurabh likes to flirt with smooth jazz on his guitar and dabble with quantum physics and its relationship to ancient Indian esoteric practices. He has also been speaking at some of the top business schools in the country, including the IIM. He has recently been inducted on the board of governors of the ISOL Foundation.